Understand the newspaper industry. We are an experienced direct marketing partner with deep knowledge about the newspaper industry. We ask the right questions and listen closely. The foundation of our partnership is clear communication. 

Craft the publication's strategy. We develop clear strategies and action plans. Whether your goal is acquiring more subscribers, reactivating formers, or retaining current circulation levels, our analysis means better results for you.

Collect and crunch the data. This is our passion. Data is often the key difference between acceptable and great, so we obsess over it. Our expertise allows us to turn research and data into strategies that lead to more effective lists and measurable performance improvements.

Develop winning creative. We create direct mail that sells. It’s that simple. Direct marketing is part of the sales process, so increasing sales and recapturing former subscribers is always the goal. Delivering the right message to the right targets means higher returns for you, along with valuable insights into your campaign performance metrics. This includes bi‑lingual campaigns so we’re speaking to consumers in their native languages in your markets.

Test. Then test again. It’s the only way to know what moves your market to act. Without rigorous testing, you’re missing opportunities and leaving money on the table.

Track, measure, refine, repeat. Engineering a successful direct marketing sales engine is an evolutionary process. We regularly refine our analysis and reporting methods to help you better understand customer behavior and motivations. Clearer insights mean more qualified leads and higher ROI for you. We hit your targets over and over to achieve incremental improvements with each campaign. And then we do it again.